Little Acorn Gifts
This project showcases the creative journey behind developing a cohesive brand identity and designing an enchanting mural to bring the brand to life both digitally and physically.
The goal was to craft brand that radiates warmth, charm, and approachability, aligning with the shops focus on high-quality gifts for little ones. From logo creation and typography, to colour palette selection and mural design, every detail was considered to create a sense of playfulness and connection.
This portfolio highlights:
Brand Development: Designing a logo suite that reflects the company’s values of care, growth, and creativity, featuring a lovable squirrel mascot and a soothing, earthy colour palette.
Print & Packaging: Creating versatile designs and mock-ups for eco-friendly boxes, tote bags, and other merchandise that ensure the brand is memorable and consistent across all touch points.
Mural Design: Conceptualising and illustrating a mural that transforms the shop’s physical space into a whimsical woodland retreat, complete with playful animals, soft hues, and nods to the brand image.
This work demonstrates a thoughtful and cohesive approach to visual storytelling, ensuring that Little Acorn Gifts makes a lasting impression on every visitor.
Logo Design
Little Acorn Gifts is a charming and whimsical children and baby gift shop with branding that excludes warmth, playfulness and approachability. The logo features are delightful screw with an Acorn symbolising growth, care, and the joy of giving. The soft palette - composed of muted browns, greens, and Creams - creates a calming and natural feel perfect for a brand aimed at families.
The primary logo is designed for prominent use such as large signage and website headers with clean and inviting typography in a circular arrangement. The secondary logo and favicon Simplify the imagery for versatility, ideal for smaller applications like tags, business cards, browser tabs.
To enhance the brand identity sub-mark logos offer compact and playful variations well suited for social media, packaging stickers, and promotional merchandise.
Elements of the design reflects the brands mission to provide thoughtful high-quality gifts for little ones delivered with care and wrapped in creativity.
Bonus: Future merchandise design
Understanding the potential for additional revenue streams, we created a selection of conceptual merchandise mockups to serve as a resource for future use.
The intention was to create merchandise that not only aligns with the brands identity but also appears to the target audience ensuring consistency and resonance.
Mural Design
The mural design for Little Acorn Gifts is an extension of the brand’s warm and playful identity, transforming the physical space into an immersive and enchanting environment. The concept was carefully developed with considerations for placement, durability, and photo opportunities, in order to reflect the shop’s values of nurturing, creativity, and growth, creating a memorable experience for customers, especially children and families.
The mural not only compliments Little Acorn Gift’s branding but also creates a welcoming, magical atmosphere that turns the shop into a destination families will love to visit again and again.